VLISCO CELEBRATES ITS 170TH ANNIVERSARY

Helmond, 16 August 2016 – Vlisco’s story began in 1846, when founder Pieter Fentener van Vlissingen started the company in the Netherlands. Certainly, Vlisco’s founder would be very pleased to see that its crafted textiles, known as Wax Hollandais, are so cherished and beloved in West and Central Africa still today.

On 15 August 2016, Vlisco officially turned 170 years old. Because of its strong connection with Africa, the brand will mark the big event by honouring African women, as they’ve played an indispensable role in their success. Throughout the rest of the year Vlisco will host activities to inspire, interact and engage with their customers.

The campaign

In celebration of this anniversary, Vlisco pays tribute to all African women who have always cherished and adored its fabrics. Vlisco honours their passion for authentic Wax Hollandais and feels privileged to be a part of their rich culture. They are also grateful for the women’s creativity of turning Vlisco fabrics in elegant and stylish fashion.

Vlisco online

Read more about Vlisco’s craftsmanship, design, heritage and colour on v-inspired.vlisco.com. . If you’re interested in wearing some of the incredible designs, discover our online fashion cession  for some inspiration. To connect with the brand, like our Facebook page  and you’ll be updated on all the latest Vlisco news.