Balmain Sur Seine Fashion Show – Couture Collection Autumn Winter 2020 – 2021

First Couture Show Live Stream on TikTok & Vintage Couture during Paris Fashion Week Digital by Olivier Rousteing

Date : July 5th 2020

Location : Paris (France)

LIVE BROADCAST on TikTok

Balmain Sur Seine Fashion Show – Couture Collection Autumn Winter 2020 – 2021 Balmain copyright with the courtesy of Balmain

Balmain broadcasts the Fashion Show & Performance live on TikTok, from a barge on the Seine, for the house’s 75th anniversary.

Broadcast live on TikTok

a first for the application & seen from the banks by Parisians & tourists alike, the parade mixes past and present, heritage and glitter, for a tribute to the history of the house, but also to the future of fashion.

The show was imagined in close collaboration with Beyoncé‘s artistic director, Andrew Makadski, but also alongside choreographer Jean-Charles Jousni & a live musical performance was hosted by Yseult.

75th ANNIVERSARY OF THE FRENCH HOUSE BALMAIN : Tribute to Pierre Balmain

The opportunity to celebrate the 75th anniversary of the French house & to pay tribute to its founder, Pierre Balmain.

Balmain Sur Seine Fashion Show – Couture Collection Autumn Winter 2020 – 2021 Balmain copyright with the courtesy of Balmain – Model Feuza DIOUF from Metropolitan Models

BALMAIN EVOLUTION through Olivier Rousteing INSPIRATION

for this next collection come from the archives of the brand in order to highlight the highlights of BALMAIN history. “I was very fortunate to be chosen to build on these foundations.

Olivier Rousteing highlighted men’s and women’s tailoring looks from current collections as well as archive silhouettes imagined by Pierre Balmain & a handful of artistic directors who preceded him like Erik Mortensen or Oscar de la Renta.

Olivier Rousteing is showing a bit of Balmain’s evolution over the past decade, focusing on making some of my main models of dresses and jackets, each of which demonstrates how 21st century Balmain silhouette channels the spirit of the masters of the past.