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AFU FASHION SHOW 2023 3RD EDITION – SELECTION OF YOUNG DESIGNERS – SHAMYRA MOODLEY from South Africa

Date: Fri. 07 July | Musée du Quai Branly

Schedule: 5:30 pm

Venue: Musée du quai Branly – Jacques Chirac, 25 Quai Jacques Chirac, 75007 Paris, France

AFRICA FASHION UP AWARDS

The 5 winners will receive the following awards:

An invitation to present their collection at the Africa Fashion Up show in Paris.

* Promotion on all our social networks and in our media partners
* Thematic masterclasses delivered by experts from prestigious fashion houses
* An exclusive tour that will allow them to immerse themselves in the heart of Parisian and international fashion
* Participation in a business training program delivered by the renowned HEC business school
* A six-month mentoring program
* The opportunity to exhibit and sell their collection on an international online store

Africa Fashion UP invites young African talents, selected by a specialized international committee, to present their creations during a fashion show dedicated to them in Paris.

SHAMYRA MOODLEY from South Africa

Shamyra Moodley, an accountant, was on maternity leave after the birth of her son when she got the idea to branch out into the world of fashion.
She set up a blog, Laaniraani, where she shared photos of her personal style, complete with flashy glasses and vibrant fabrics.

« There were fashion photos, but it was clear that it was about my story, my journey to discover who I am, » said Moodley.

Born in East London, South Africa, along the Eastern Cape, she grew up watching her seamstress grandmother assemble fabrics on an old Singer sewing machine.

« I’d always let her do the sewing and say, ‘No, I’ll cut and draw’ – and that’s still how I do it, » she told CNN, adding that « I don’t like the technical side of sewing,
I like it as an art form. I like to be free in my movements.

Ms. Moodley eventually left her job as an accountant to take up fashion. The forty-something says that after a year of writing, Laaniraani became popular, earning her invitations to numerous fashion shows in South Africa.

Her official entry into the world of bespoke clothing came two years ago, when she made a sackcloth skirt and blouse from an old nursing bra – and wore it to a fashion show.

SPONSORS

This edition was supported by Balenciaga, Binance Charity, Galeries Lafayette Paris Haussmann, Sisley and HEC Paris, partners, and on the media side by Trace, Brut, France Médias Monde, Brune magazine and 35°Nord.

ORGANIZER

AFRICA FASHION UP: VALERIE KA HONORS FASHION TALENTS

THE FIRST MAJOR PARISIAN EVENT DEVOTED TO CONTEMPORARY AFRICAN FASHION.
A fashion show highlighting the big names in African fashion and the creations of the winners of the Africa Fashion UP program.

After having walked the runway for the greatest designers, from Yves Saint Laurent to Jean-Paul Gaultier, via Vivienne Westwood and Alphadi, model Valérie Ka founded « Share Africa », a platform of projects that aims to highlight those who undertake and create in Africa.

Her goal is to encourage a vibrant African fashion, between tradition and modernity, between heritage and international openness.

Creations honored during the Africa Fashion Up event that just took place in Paris.

Created at the initiative of  Valerie Ka, international top model, Africa Fashion Up is conceived as both a program and a fashion show whose goal is to accompany the contemporary African fashion in full effervescence.

africafashionup@gmail.com
Website : https://www.africafashionup.com/

 

SHARE AFRICA: A PLATFORM FOR ACTION

 

Africa Fashion Up welcomes companies and individuals to sponsor this growing program, offering emerging and international designers the opportunity to showcase their collections and gain visibility.
For more information on how you can get involved, please contact us: africafashionup@gmail.com

 

AFRICA FASHION UP PARTNERS – EDITION 3