AFU (AFRICA FASHION UP) – EDITION 3 –
LARRY JAY – Larryjaycouture from Ghana –
SELECTION OF YOUNG DESIGNER AWARD
Date: Fri. 07 July | Musée du Quai Branly
Schedule: 5:30 pm
Venue: Musée du quai Branly – Jacques Chirac, 25 Quai Jacques Chirac, 75007 Paris, France
JAFARU LARRY – Larryjaycouture from Ghana
Larry Jafaru Mohammed is the chief designer and creative director of the Larry Jay brand.
He hails from Ghana’s Bimbila, Nanumba North District.
Larry was born and raised in Accra, the capital of Ghana, on December 17, 1991.
The designer completed his secondary education at Accra Senior High School in Accra, where he obtained a diploma in science.
He has never taken part in a fashion program, but has ambitions to do so in the future.
Fashion began for him at an early age. He grew up in a family where everyone loved fashion, especially his mother, who sold fashionable clothes and was always interested in how to dress.
LARRY JAY BRAND – Larryjaycouture
He also made accessories for himself and his friends. As these pieces became increasingly popular, Larry decided to commercialize his art, which led to the launch of his brand. His brand began as a line of fashion accessories in 2012, with a renaissance and the introduction of fashion apparel in 2016. Since then, he has released 4 major collections, 3 spring-summer collections in 2017, 2018 and 2019 and an autumn-winter collection in 2019, and participated in fashion shows in Ghana and Nigeria.
Larryjaycouture
AFRICA FASHION UP AWARDS
The 5 winners will receive the following awards:
An invitation to present their collection at the Africa Fashion Up show in Paris.
* Promotion on all our social networks and in our media partners
* Thematic masterclasses delivered by experts from prestigious fashion houses
* An exclusive tour that will allow them to immerse themselves in the heart of Parisian and international fashion
* Participation in a business training program delivered by the renowned HEC business school
* A six-month mentoring program
* The opportunity to exhibit and sell their collection on an international online store
Africa Fashion UP invites young African talents, selected by a specialized international committee, to present their creations during a fashion show dedicated to them in Paris.
This selection committee bases its decisions on the following criteria:
These young talents hail from various regions of Africa and its diasporas. Their bold creations, as well as their craftsmanship, captivated a prestigious jury. The next steps: a week of training in Paris, culminating in a grand runway show scheduled for July 7th at the Musée du Quai Branly – Jacques Chirac.
Alongside the 2023 winner, other talented designers presented several pieces from their collections, including Yonael Marga (Ethiopia), Ibrahim Tadju (Nigeria), Shamyra Moodley (South Africa) and Jafaru Larry (Ghana). Designers Eric Raisina (Madagascar) and Guy Fabrice « Zaady » (Côte d’Ivoire), both winners of the first edition of AFUP, also enriched the show as special guests.
The event, designed by sculptor/plastic artist Junior Fritz Jacquet, featured outstanding performances by dancer Yann Antonio and rapper Passi, accompanied by Ortiz. It was followed by a sumptuous gala dinner at the museum.
Contact:
AFRICA FASHION UP 2023 – Edition 3 – The Laureates & Award Winner
SPONSORS
This edition was supported by Balenciaga, Binance Charity, Galeries Lafayette Paris Haussmann, Sisley and HEC Paris, partners, and on the media side by Trace, Brut, France Médias Monde, Brune magazine and 35°Nord.
AFRICA FASHION UP: VALERIE KA HONORS FASHION TALENTS
After having walked the runway for the greatest designers, from Yves Saint Laurent to Jean-Paul Gaultier, via Vivienne Westwood and Alphadi, model Valérie Ka founded « Share Africa », a platform of projects that aims to highlight those who undertake and create in Africa.
Her goal is to encourage a vibrant African fashion, between tradition and modernity, between heritage and international openness.
Creations honoured during the Africa Fashion Up event that just took place in Paris.
Created at the initiative of Valerie Ka, international top model, Africa Fashion Up is conceived as both a program and a fashion show whose goal is to accompany the contemporary African fashion in full effervescence.
CONTACTS
africafashionup@gmail.com
Website : https://www.africafashionup.com/
SHARE AFRICA: A PLATFORM FOR ACTION
Africa Fashion Up welcomes companies and individuals to sponsor this growing program, offering emerging and international designers the opportunity to showcase their collections and gain visibility.
For more information on how you can get involved, please contact us: africafashionup@gmail.com
MEDIA PARTNERS
INDIRÂH EVENTS & COMMUNICATION
JAM WAXX BY CHARLES JACKOTIN
Cameraman Reporter
MEDIA PARTNER:
Editorial: DNA – International
Photographer: Dan NGUYEN
Media : DN-A INTERNATIONAL
LINKS TO OUR ONLINE MAGAZINES :
Media : DN-AFRICA.COM
Venue :
