Kelly “Loly” – The Pioneer Behind Les Secrets de Loly – Kelly Massol
Date: March 24 2024
Location: France
Les Secrets de Loly by Kelly Massol
Kelly, fondly known as Loly, is the creative force behind the brand Les Secrets de Loly, established in 2009.
Loly has a longstanding passion for homemade natural cosmetics, with a special focus on helping women and men care for their textured hair.
As the manager of a DIY blog and a forum “bouclesetcotons” since 2005, dedicated to natural hair, homemade formulations, as well as her tips and advice, Loly quickly understood the needs of textured hair.
With a community of nearly 30,000 members exchanging daily on black and mixed beauty, natural products, and hair self-affirmation, Loly felt the desire to go beyond, offering natural and high-quality products to all those with textured hair.
Les secrets de Loly and its founder, Kelly Massol. “Les secrets de Loly” is a French cosmetics brand specializing in natural products for textured hair.
The products are composed of 97% natural ingredients and are suitable for all hair textures: wavy, curly, kinky, frizzy, natural.
As for Kelly Massol, she is a French entrepreneur and speaker born on October 31, 1983, in Gonesse in the Val-d’Oise in France.
She founded “Les secrets de Loly” in 2009, starting by making her lotions in her kitchen. In 2020, “Les secrets de Loly” reached a turnover of 16 million euros and is today valued at 70 million euros.
In 2022, Kelly Massol was elected Woman Entrepreneur of the Year at the CEO Awards.
She is also a member of the jury of the show “Who wants to be my associate?” on M6. She is a powerful and inspiring woman who has overcome the challenges of her difficult childhood to create a successful company.
Kelly “Loly” – Les Secrets de Loly
Witnessing this impressive enthusiasm, she realized there was still more to accomplish. Thus, in 2009, at the age of 25 and with only 1,500€ in her pocket, Kelly created Les Secrets de Loly, providing people with textured hair with quality natural products.
After years of activism and constructive exchanges, Kelly sought to materialize her convictions by mobilizing the community around her fight. Speaking in schools and participating in round tables to share her knowledge about the importance of protecting natural hair, Kelly found numerous inspirations to undertake and launch her own brand.
The birth of Les Secrets de Loly thus results from the combination of her passion for cosmetics and healthy products, as well as her desire to respond to a growing demand.
Kelly participated in the show “Qui veut être mon associé?
In January 2024, Kelly participated in the show “Qui veut être mon associé?” on M6, and was part of the jury alongside six entrepreneurs including Tony Parker, Stéphanie Delestre, and Anthony Bourbon.
In summary, Kelly “Loly” is a passionate advocate for natural hair care, and through her brand Les Secrets de Loly, she has made a significant impact on the beauty industry, particularly for those with textured hair.
Her story is a testament to the power of passion, dedication, and community in achieving success.
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AI FASHION MAG
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