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GUILLAUME LARQUEMAIN – Handcrafted in France with Bio-Materials  – Discover Vegan Fashion

Date: May 7 2024

Venue: Paris (France)

Guillaume Larquemain dreams big

Guillaume Larquemain dreams big

Guillaume Larquemain dreams big. In the world of fashion, originality and creativity are essential qualities to stand out, and Guillaume Larquemain perfectly embodies these values.

Trained as a designer and a graduate of the Ecole Boulle in Paris—one of the largest art and design establishments in Europe—he launched his eponymous brand in 2022.

His multifaceted roles as an artistic director and scenographer have earned him an entrepreneurial career where each step is an ode to innovation and French know-how.

The French flagship of foresight

Guillaume Larquemain didn’t follow the traditional fashion path.
With a pronounced taste for luxury, which he describes as ‘the French flagship of foresight and reflection on new ideas and developments in society,’ he has always harbored an ardent passion for creation and innovation.

His journey led him to explore new avenues and push the boundaries of accessory design. Inspired by French designer Philippe Starck, who created furniture in apple canvas for the Cassina brand, Guillaume Larquemain had an idea:

‘If we can sit on apple canvas and it resists friction, we should be able to use it for another everyday fashion accessory—such as bags.’”

Handcrafted in France sourced from bio-materials

Guillaume Larquemain

Imagine someone with the ambition to create a unique product without resorting to far-fetched resources like those from the moon or the seabed.

In 2021, this individual embarked on a project to design timeless fashion accessories using an intriguing material: apple canvas.

This material, patented by an Italian brand seven years ago and recognized across Europe, is sourced from bio-materials. While the young designer didn’t invent the material, they reimagined it.

Their motivation? To utilize a resource readily available all over the planet and shift our perspective.
Rather than burying or incinerating the material, they chose to repurpose it.

The process of making “apple leather”

The process of making “apple leather” involves reusing apple cores and peels, which are byproducts of the apple juice industry.

These elements are transformed into a paste and then mixed with organic solvents and polyurethane to achieve a texture similar to animal leather.

Luxury brands

Luxury brands like Sylven New York, Samara, and Good Guys Don’t Wear Leather have embraced this plant-based material for their new collections.

Compared to synthetic leather, which is 100% polyurethane and harmful to the environment, apple leather requires only 40-50% plastic and even reduces greenhouse gas emissions by repurposing food waste.

Luxurious and eco-friendly

Luxurious and eco-friendly, apple leather is gaining popularity among designers and consumers who want to avoid animal exploitation.

However, sourcing apple byproducts and manufacturing luxury products from alternative leathers remain significant challenges.

Importing raw materials from Europe, where food waste recycling infrastructure is better suited, proves complex.
Additionally, limited production cycles and dyeing options pose further obstacles.

For apple leather to truly take off, better communication between the food and fashion industries is essential.

Guillaume Larquemain aimed to create custom decorations

But what sets Guillaume Larquemain apart is his approach to design.
He aimed to create custom decorations.
To achieve this, he photographed imperfections on a real apple, digitized them, and then reproduced them on the material.

The result? A unique texture that defies expectations, distinct from existing materials like leather. »

VEGAN FASHION

veganfashionweek celebrates 5th edition around engaged, luxury and sexy fashion.

Next up was French designer Guillaume Larquemain, whose eponymous brand is sold @printemps Haussmann Paris and @printempslille , as well as in @theforumist in Stockholm. The designer unveiled a collection of apple canvas bags and his first ready-to-wear collection, inviting his first model onto the runway with a bag featuring integrated speakers.

GUILLAUME LARQUEMAIN Brand

Contact:

Feuza DIOUF:
Model: FEUZA DIOUF @feuza1210

Represented by Metropolitan Models in Paris and CLEAR MANAGEMENT, Feuza stands tall at 180 cm with measurements that accentuate her elegance: Bust 89 cm, Waist 57 cm, and Hips 87 cm.
Her striking features include black hair and captivating black eyes.”

For more details, you can explore her profile on Models.com or visit her page on The Fashion Model Directory.

Additionally, she recently appeared in the Balenciaga Haute Couture Fall 2022 show. She’s the muse of ANGELO FAIR Couture Collection and Guillaume Larquemain, éditorial shoot 2024 for Vegan Accessories.

Feuza Diouf, the talented Senegalese model, has made significant strides in the fashion industry. Let’s delve into her career highlights and notable campaigns.

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