AFRICA FASHION UP’S 4TH EDITION:
GUGU PETINI Winner Of Young Designer Award
The first major Parisian event devoted to contemporary African fashion.
Date: June 26, 2024
Venue: Musée du Quai Branly-Jacques Chirac, Paris, France
GUGU PETENI a South African fashion designer and Winner Of Young Designer Award AFU 2024
Gugu Peteni, a South African fashion designer, graduated Cum Laude with honors in fashion and textile design from Nelson Mandela University in 2017.
She honed her skills for three and a half years at Mohair SA International before embarking on the entrepreneurial adventure by creating her brand, GUGUBYGUGU, in 2020.
Gugu notably presented her creations at the prestigious Design Indaba conference in 2018 and participated as the youngest candidate in the Project Runway South Africa franchise.
In 2020, her commitment to sustainability led her to create consciously made fashion pieces, which in turn led her to represent South Africa at Lagos Fashion Week.
At GUGUBYGUGU, the philosophy is to integrate craftsmanship into the fashion landscape.
The brand favors natural fibers such as merino wool and mohair, actively engaging with artisans from disadvantaged communities to create sustainable designs. Our commitment to sustainability extends to sourcing and production, as we strive to keep everything local.
GUGUBYGUGU blends luxury streetwear
GUGUBYGUGU blends luxury streetwear with African heritage, championing inclusion and cultural pride.
GUGU PETENI Collection
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AFRICA FASHION UP, EDITION 4TH 2024
Let’s dive into the exciting world of Africa Fashion Up’s 4th edition!
On April 29th, the 18 members of our esteemed jury gathered to select the five winners for this new year. We extend heartfelt gratitude to the representatives from renowned fashion houses and institutions, including Balenciaga, Galeries Lafayette, Guerlain, LVMH, Brune Magazine, Istituto Marangoni, ANDAM Fashion Awards, Défi La Mode de France, Le Lab by IFTM, Tranoï Show, Elle Côte d’Ivoire, Mossi Traoré, Xuly.Bët, Villa Noailles, Maison Valentino, and the Fédération du Prêt à Porter Féminin for their presence and support.
Mark your calendars! Don’t miss our spectacular runway show on June 26th at the Musée du Quai Branly-Jacques Chirac!
CONTACTS:
africafashionup@gmail.com
Website : https://www.africafashionup.com/
Special Guest
CEO AND FOUNDER : VALÉRIE KA
@marioepanya
Stylist and fashion designer Valerie Ka began to parade at the age of 14 for Alphadi, the Magician of the Dessert, and quickly became the face of big brands like L’Oréal, Black Up, and Miss Sixty Diesel, as well as for Saint Laurent, Dior, and Lacroix, among others. Valérie KA is the co-founder of Share Africa.
SHARE OF AFRICA
Let’s share the Africa of the 22st century : creative, green and innovative
Share Africa is a larger initiative that includes a series of actions and events showcasing the creativity, innovation and environmental commitment of African youth.
SHARE AFRICA is also the culmination of programs and initiatives implemented from December 2020 to July 2021: the Innovation Evenings, the Cream Machine, the Hackathon and the Africa Fashion Up.
SHARE AFRICA: A PLATFORM OF ACTIONS AND PROJETS CONSULTATIVE COMMITTEESHARE AFRICA: A PLATFORM OF ACTIONS AND PROJETS—Ceo and Founder, Valérie KA
Media Partners:
AI FASHION MAG
Zou & Katia collaborate with fashion designers, photographers, and AI experts to create content that pushes boundaries. They explore how algorithms can inspire new design aesthetics, color palettes, and garment shapes.
From haute couture to streetwear, AI Fashion Mag showcases diverse styles influenced by machine learning models.
AI FRIENDLY
Friendly Artificial Intelligence (FAI). Friendly AI refers to artificial intelligence systems designed with specific ethical considerations to ensure they act in the best interests of humanity.
These AI systems are programmed to avoid causing harm and prioritize human values and safety in their operations. Unlike the scenarios depicted in movies where robots turn against humans, FAI aims to create AGI that would have a positive impact on humanity and align with our interests.
In practical terms, friendly AI research focuses on how to design AGI that reliably implements human values. Eliezer Yudkowsky, who popularized the term, emphasizes that friendliness (a desire not to harm humans) should be built into AGI from the start.
However, designers must recognize that their initial designs may be flawed, and the AI system will learn and evolve over time.
The challenge lies in defining mechanisms for evolving AI systems under checks and balances, ensuring their utility functions remain friendly even as they become more intelligent.
DN-A INTERNATIONAL
DANIEL NGUYEN: PIONEERING AFRICAN FASHION WITH DN-A INTERNATIONAL
Daniel Nguyen, the visionary behind DN-A International, serves as both CEO and owner of this groundbreaking African fashion magazine.
DN-A International is reshaping the landscape of the African fashion industry, propelling it to new heights on the global stage.
This premier magazine offers an unparalleled digital journey tailored for professionals within the fashion industry. It meticulously curates a range of distinctive services, including editorial content, photography, and video resources.
DN-A International’s mission is twofold: to showcase African fashion trends through cultural and fashion events and to discover fresh faces and talents.
Leveraging vast and intricate digital data, DN-A International empowers designers to enhance their global online presence swiftly and strategically.
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